Commercial Diversification within the Industrial Market
and Continuous Improvement of Sales Teams.

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Enhancing our clients’ competitiveness in the industrial market by offering them result-improvement solutions and growth accelerators. We assist small, medium, and large enterprises in expanding their client portfolio by bringing in new business opportunities directly from the field.

Need to Dev is a team of readily available sales professionals, on demand, to assist clients in growing their business.

Commercial Diversification in the Industrial Market

Commercial diversification for a company involves expanding its range of products or services, entering new markets, or exploring new ventures to reduce its dependence on a specific market. This expansion strategy can be executed in various ways: horizontal (adding new products or services), vertical (integration into the supply or distribution chain), concentric (adding complementary skills or technologies), geographical (expanding to new territories), or conglomerate (venturing into a new business sector).

Diversification enables the maximization of synergies among various business activities, reaps economies of scale, and mitigates risks by distributing revenues across multiple markets. This strategy thus contributes to enhancing the company’s competitiveness.

For B2B companies, commercial diversification can serve as an effective lever to enhance their expertise and investment in new products and services, catering to the needs of their clientele. Diversification can also enable them to enter new markets and expand their client portfolio, thereby accelerating growth. Establishing a robust corporate strategy is crucial in ensuring the success of this approach.

Custom Market Research Studies

Is the targeted market unfamiliar? Hard to grasp? Understanding your target market is paramount to validating decisions and mitigating risks.

Need to Dev offers various dedicated market studies tailored to your needs:

  • Understanding your market is essential for making informed decisions and mitigating risks.
  • At Need to Dev, we understand that every business is unique, and generic market studies are insufficient for making strategic decisions.
  • This is why we offer tailor-made market studies, specifically designed to cater to our clients’ needs. We focus on their products and services to provide accurate and relevant data for their business.
  • Whether your market is unfamiliar or challenging to grasp, we provide our support to validate decisions and maximize growth potential.

B2B Business Development

Business Development, also known as business growth, is a process that involves creating new business opportunities for a company. The benefits of business development are manifold.

First and foremost, it enables the discovery of new clients and the expansion of company sales, leading to accelerated growth. Additionally, business development enhances market understanding and customer needs insight, which can contribute to enhancing the products or services offered by the company.

Lastly, it can aid in diminishing reliance on a single market or product, a critical aspect for ensuring the company’s longevity.

At Need to Dev, we assist businesses in their business development process by helping them discover new opportunities, establish strategic partnerships, and expand into new markets.

Reinforcement of commercial competences

Reinforcing commercial expertise is essential for the development and growth of a company. This enables the addition of supplementary skills to your team, such as mastery of new and intricate sales techniques.

Engaging with experts can assist in maximizing sales, enhancing customer service quality, identifying new business opportunities, and most importantly, optimizing your sales machinery.

While it entails a significant investment, outsourcing often proves to be more cost-effective than hiring internally (1.5 to 3 times cheaper according to certain studies).

Companies can thus avail themselves of the skills of experienced professionals at a competitive cost and with limited risk. This also allows them to focus on their core business while benefiting from temporary reinforcement in commercial expertise to achieve their objectives.

Monitoring and Responses to Public and Private Tender Opportunities

Commercial monitoring and participation in tender opportunities offer numerous advantages to your business. Commercial monitoring enables you to track market trends without missing a single promising opportunity.

These insights and feedback aid in identifying new business opportunities and adjusting your sales strategy accordingly.


Keep it simple

With Need to Dev, enjoy a turnkey sales team without the hassle of fixed-term or permanent contracts, administrative complexities, or costly trials. Our ‘plug-and-play’ approach enables you to start as soon as the next day, with no time wasted.

100% Development

Our Priority? The Mission. With our team of experts at the forefront of the latest techniques and in constant touch with the field, we handle everything that’s not core to your business. You can focus on what truly matters and achieve your goals with peace of mind.

Costs controlled

Your time and money investments will be optimized. By calling Need to Dev, your company will not be subject to numerous charges :

  • Recruitment
  • Training
  • Retirement
  • Holidays
  • Sick leave
  • Bonus
  • Car
  • Time-Off
  • IT hardware
  • Phone
  • Termination

Contract Flexibility

We understand that our clients’ businesses may fluctuate and evolve rapidly. That’s why we provide high flexibility in our contracts, allowing adjustments based on their needs and the option to end collaboration at any time, without the administrative constraints of a permanent or fixed-term contract.

Qualified targeting

Our approach prioritizes quality over quantity. We are on the ground, engaging with potential clients to acquire qualified partners. No automated prospecting or AI-generated emails here. We prioritize personal contact and human interaction.

Sales demand too much time

We understand that sales can be an exhausting and time-consuming process. At Need to Dev, we proactively gather feedback from the field, both positive and negative. We alleviate our clients by fully handling sales tasks, enabling them to focus on their core business. Our personalized approach ensures top-quality service.

An Alternative to Recruitment

Finding the right recruitment profile can be complex and costly. With Need to Dev’s outsourcing services, our experienced team, trained in best practices, is always available, agile, and ready to start promptly to meet your recruitment needs.

The founder

As the founder of Need To Dev, I decided to pursue my passion for commerce by creating a company that caters to its clients’ needs.

With 15 years of experience in international sales and business development, I am convinced that every company can benefit from outsourcing tasks and projects to focus on what truly matters.

Working with clients from around the world, I’ve observed that the challenges faced are similar—‘how to do better with the resources at hand.’

That’s why I decided to embark on the entrepreneurial journey and create a company that simplifies and optimizes our clients’ tasks, enabling them to focus on what truly matters to them.

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Structure reinforcement - Positioning assessment of your company on new markets